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Adidas latest disclosure of the results of the first quarter of 2013 show that the first quarter of its sales revenue of 3.751 billion euros, a decrease of 2% compared with 3.824 billion euros in the same Jeremy Scott License Plate period last year, the same period last year achieved a year-on-year growth of 14% results, net profit; 308 million euros, an increase of 6% over the same period last year, growth has fallen sharply compared to 38% last year. However, the gross profit margin increased by 2.4 percentage points to a record 50.1%. Adidas Greater China over the same period sales of 4.09 billion yuan, an increase of 6% over the same period last year, but its growth rate also fell sharply, up from 26% in the same period last year. In the integrity of the sporting goods industry slump, Adidas results have been quite good. In contrast, Nike's performance will have dim. Following the fiscal 2013 first quarter net profit fell 12%, Nike's second-quarter net income fell again by 18% to $ 384 million. Affected by the stock, Nike Greater China region quarter revenue fell 11% to $ 577 million. Insiders pointed out that Nike's decline is mainly due to frequent problems in its channel management, resulting in increasing pressure on the stock. Adidas latest disclosure of the 2013 development goals throughout the year planning, this year's sales revenue is still hope, a slight increase. Planning, despite the high degree of uncertainty of the global economic outlook Jeremy Scott License Plate and consumer spending, high coverage of the Group in the fast-growing emerging markets and the further expansion of the retail business will continue to have a positive impact on the Group's sales. In fact, Adidas's strategy in China since last year happened a lot of changes. First, select the point of view from the store about two-thirds of the 800 home stores, Adidas newly opened last year in the third-and fourth-tier cities, and even lower-tier township. Earlier, Adidas had planned, by 2015, the channel sink to 1400 low-tier cities. Adidas "countryside" strategy will undoubtedly pressure and crowding out local sports brand was originally the main the low line market in China. Second, business development, Adidas tried to make the brand "sports", but is more stylish, outdoor supplies and children's clothing Adidas, two of the main direction. It is worth noting that the supply chain strategy of Adidas in China has undergone tremendous changes. Close Suzhou plant only reduce the least profitable production processes in the supply chain; the other hand, strengthen the logistics and distribution sectors, to take to invest in the construction of a new distribution center in Tianjin. In addition, for "Adidas King" trademark has lasted five years and "Adidas" trademark dispute case, recent media reports said the two sides have reached a settlement. However, Adidas has said the reporter, Jeremy Scott License Plate related cases are still pending, the agreement is not yet finalized.
